GYMSHARK:

GYMSHARK:

GYMSHARK:

The Idea

The Idea

The Idea

For this project, Gymshark aimed to launch a campaign targeting 18-21-year-olds to incorporate gym into their lifestyle while promoting the brand. I worked alongside Tamia Maxwell on this project, splitting the roles of graphic designer, marketer, and videographer to tackle this challenge. Tamia focused more on the videography and produced a TikTok challenge-style video whilst I focused on the graphic design to produce new app designs to include the new reward system, and also posters to promote it. We both split the marketing to completely understand how effective our campaign could be by researching trends within Gen-Z and their interests and lifestyle, and how we could seamlessly include gym and other healthy habits into their day-to-day routine.

We decided to go with the idea of creating a reward system, which isn't uncommon in this day and age, as many brands do have loyalty programs. We'd have loyal customers, or as we call it, our FitFins, to join the reward system to win discounts on Gymshark products, premium exclusive access to new drops and day passes to the Regent Street Gymshark gym and many more that are tiered in categories: Bronze, Silver, Gold and Platinum. We thought this would be the most effective in seeing more Gen-Z take on healthier habits.

For this project, Gymshark aimed to launch a campaign targeting 18-21-year-olds to incorporate gym into their lifestyle while promoting the brand. I worked alongside Tamia Maxwell on this project, splitting the roles of graphic designer, marketer, and videographer to tackle this challenge. Tamia focused more on the videography and produced a TikTok challenge-style video whilst I focused on the graphic design to produce new app designs to include the new reward system, and also posters to promote it. We both split the marketing to completely understand how effective our campaign could be by researching trends within Gen-Z and their interests and lifestyle, and how we could seamlessly include gym and other healthy habit into their day-to-day routine.

We decided to go with the idea of creating a reward system, which isn't uncommon in this day and age, as many brands do have loyalty programs. We'd have loyal customers, or as we call it, our FitFins, to join the reward system to win discounts on Gymshark products, premium exclusive access to new drops and day passes to the Regent Street Gymshark gym and many more that are tiered in categories: Bronze, Silver, Gold and Platinum. We thought this would be the most effective in seeing more Gen-Z take on healthier habits

For this project, Gymshark aimed to launch a campaign targeting 18-21-year-olds to incorporate gym into their lifestyle while promoting the brand. I worked alongside Tamia Maxwell on this project, splitting the roles of graphic designer, marketer, and videographer to tackle this challenge. Tamia focused more on the videography and produced a TikTok challenge-style video whilst I focused on the graphic design to produce new app designs to include the new reward system, and also posters to promote it. We both split the marketing to completely understand how effective our campaign could be by researching trends within Gen-Z and their interests and lifestyle, and how we could seamlessly include gym and other healthy habits into their day-to-day routine.

We decided to go with the idea of creating a reward system, which isn't uncommon in this day and age, as many brands do have loyalty programs. We'd have loyal customers, or as we call it, our FitFins, to join the reward system to win discounts on Gymshark products, premium exclusive access to new drops and day passes to the Regent Street Gymshark gym and many more that are tiered in categories: Bronze, Silver, Gold and Platinum. We thought this would be the most effective in seeing more Gen-Z take on healthier habits.

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The APP AND POSTERS

The APP AND POSTERS

The APP AND POSTERS

As seen in the FitFin program slides, I took on the role as Graphic Designer to develop and design a new app design to include the reward system and how it works, along with producing some posters to promote this latest campaign. This was my first ever use of the Adobe Creative Software, and I thoroughly enjoyed creating the app and poster designs.

To speak more on the app designs, I presented halfway through the project to get input on whether Gen-Z would prefer a completely new app for the rewards and challenges or to merge it with the existing Gymshark app, to which most preferred the merge. Creating the merged app designs, I knew that it needed to be clear and easy to use without taking away too much of the original look to not confuse anyone and keep a cohesive image.

The posters I found a lot easier to create, and again wanted to keep it close to Gymshark's image and original designs by using more darker toned images along with the Gymshark teal blue-ish shade.

As seen in the FitFin program slides, I took on the role as Graphic Designer to develop and design a new app design to include the reward system and how it works, along with producing some posters to promote this latest campaign. This was my first ever use of the Adobe Creative Software, and I thoroughly enjoyed creating the app and poster designs.

To speak more on the app designs, I presented halfway through the project to get input on whether Gen-Z would prefer a completely new app for the rewards and challenges or to merge it with the existing Gymshark app, to which most preferred the merge. Creating the merged app designs, I knew that it needed to be clear and easy to use without taking away too much of the original look to not confuse anyone and keep a cohesive image.

The posters I found a lot easier to create, and again wanted to keep it close to Gymshark's image and original designs by using more darker toned images along with the Gymshark teal blue-ish shade.

As seen in the FitFin program slides, I took on the role as Graphic Designer to develop and design a new app design to include the reward system and how it works, along with producing some posters to promote this latest campaign. This was my first ever use of the Adobe Creative Software, and I thoroughly enjoyed creating the app and poster designs.

To speak more on the app designs, I presented halfway through the project to get input on whether Gen-Z would prefer a completely new app for the rewards and challenges or to merge it with the existing Gymshark app, to which most preferred the merge. Creating the merged app designs, I knew that it needed to be clear and easy to use without taking away too much of the original look to not confuse anyone and keep a cohesive image.

The posters I found a lot easier to create, and again wanted to keep it close to Gymshark's image and original designs by using more darker toned images along with the Gymshark teal blue-ish shade.

The VIDEO

The VIDEO

The VIDEO

As mentioned previously, splitting the roles meant that Tamia focused on the videography, but together we thought it would be an excellent kickstarter to have Gymshark athletes promote the campaign using the #fitfins hashtag and show a challenge to set an example. We decided to promote it on TikTok and Instagram as it would be the most popular platform to attract Gen-Z.

As mentioned previously, splitting the roles meant that Tamia focused on the videography, but together we thought it would be an excellent kickstarter to have Gymshark athletes promote the campaign using the #fitfins hashtag and show a challenge to set an example. We decided to promote it on TikTok and Instagram as it would be the most popular platform to attract Gen-Z.

As mentioned previously, splitting the roles meant that Tamia focused on the videography, but together we thought it would be an excellent kickstarter to have Gymshark athletes promote the campaign using the #fitfins hashtag and show a challenge to set an example. We decided to promote it on TikTok and Instagram as it would be the most popular platform to attract Gen-Z.