SWIMSENSE:
SWIMSENSE:
SWIMSENSE:
The Idea
The Idea
The Idea
For this university project, I collaborated closely with three peers—Samara, Tamia, and Olivia—to conceptualise, design, and promote an entirely new product from the ground up. Our innovation, HydroOptics, is a pioneering piece of swimwear technology: smart goggles featuring built-in, customizable prescription lenses. The integrated system utilises AI to track critical performance metrics in real-time, including speed, distance, and direction, syncing this data to a connected mobile app to help swimmers analyse and improve their technique. Designed for a broad market, from competitive Olympians seeking detailed performance analytics to parents wanting the added security of location tracking for their children in crowded aquatic facilities, HydroOptics aims to merge advanced optics, wearable tech, and user-centric design.
For this project, Gymshark aimed to launch a campaign targeting 18-21-year-olds to incorporate gym into their lifestyle while promoting the brand. I worked alongside Tamia Maxwell on this project, splitting the roles of graphic designer, marketer, and videographer to tackle this challenge. Tamia focused more on the videography and produced a TikTok challenge-style video whilst I focused on the graphic design to produce new app designs to include the new reward system, and also posters to promote it. We both split the marketing to completely understand how effective our campaign could be by researching trends within Gen-Z and their interests and lifestyle, and how we could seamlessly include gym and other healthy habit into their day-to-day routine.
We decided to go with the idea of creating a reward system, which isn't uncommon in this day and age, as many brands do have loyalty programs. We'd have loyal customers, or as we call it, our FitFins, to join the reward system to win discounts on Gymshark products, premium exclusive access to new drops and day passes to the Regent Street Gymshark gym and many more that are tiered in categories: Bronze, Silver, Gold and Platinum. We thought this would be the most effective in seeing more Gen-Z take on healthier habits
The Idea
The Idea
The Idea
For this university project, I collaborated closely with three peers—Samara, Tamia, and Olivia—to conceptualise, design, and promote an entirely new product from the ground up. Our innovation, HydroOptics, is a pioneering piece of swimwear technology: smart goggles featuring built-in, customizable prescription lenses. The integrated system utilises AI to track critical performance metrics in real-time, including speed, distance, and direction, syncing this data to a connected mobile app to help swimmers analyse and improve their technique. Designed for a broad market, from competitive Olympians seeking detailed performance analytics to parents wanting the added security of location tracking for their children in crowded aquatic facilities, HydroOptics aims to merge advanced optics, wearable tech, and user-centric design.
For this project, Gymshark aimed to launch a campaign targeting 18-21-year-olds to incorporate gym into their lifestyle while promoting the brand. I worked alongside Tamia Maxwell on this project, splitting the roles of graphic designer, marketer, and videographer to tackle this challenge. Tamia focused more on the videography and produced a TikTok challenge-style video whilst I focused on the graphic design to produce new app designs to include the new reward system, and also posters to promote it. We both split the marketing to completely understand how effective our campaign could be by researching trends within Gen-Z and their interests and lifestyle, and how we could seamlessly include gym and other healthy habit into their day-to-day routine.
We decided to go with the idea of creating a reward system, which isn't uncommon in this day and age, as many brands do have loyalty programs. We'd have loyal customers, or as we call it, our FitFins, to join the reward system to win discounts on Gymshark products, premium exclusive access to new drops and day passes to the Regent Street Gymshark gym and many more that are tiered in categories: Bronze, Silver, Gold and Platinum. We thought this would be the most effective in seeing more Gen-Z take on healthier habits
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The POSTERS
The POSTERS
The POSTERS
We needed to promote this product and leverage social media to gain as much traction and attention as we could. So we used Instagram, and I created these 4 posters to be posted on our feed as pre-release content. It features the logo, a memorable, catchy line and swimming-related images.
For this project, Gymshark aimed to launch a campaign targeting 18-21-year-olds to incorporate gym into their lifestyle while promoting the brand. I worked alongside Tamia Maxwell on this project, splitting the roles of graphic designer, marketer, and videographer to tackle this challenge. Tamia focused more on the videography and produced a TikTok challenge-style video whilst I focused on the graphic design to produce new app designs to include the new reward system, and also posters to promote it. We both split the marketing to completely understand how effective our campaign could be by researching trends within Gen-Z and their interests and lifestyle, and how we could seamlessly include gym and other healthy habit into their day-to-day routine.
We decided to go with the idea of creating a reward system, which isn't uncommon in this day and age, as many brands do have loyalty programs. We'd have loyal customers, or as we call it, our FitFins, to join the reward system to win discounts on Gymshark products, premium exclusive access to new drops and day passes to the Regent Street Gymshark gym and many more that are tiered in categories: Bronze, Silver, Gold and Platinum. We thought this would be the most effective in seeing more Gen-Z take on healthier habits
THE VIDEO AND RADIO
THE VIDEO AND RADIO
THE VIDEO AND RADIO
For this university project, I collaborated closely with three peers—Samara, Tamia, and Olivia—to conceptualise, design, and promote an entirely new product from the ground up. Our innovation, HydroOptics, is a pioneering piece of swimwear technology: smart goggles featuring built-in, customizable prescription lenses. The integrated system utilises AI to track critical performance metrics in real-time, including speed, distance, and direction, syncing this data to a connected mobile app to help swimmers analyse and improve their technique. Designed for a broad market, from competitive Olympians seeking detailed performance analytics to parents wanting the added security of location tracking for their children in crowded aquatic facilities, HydroOptics aims to merge advanced optics, wearable tech, and user-centric design.
For this project, Gymshark aimed to launch a campaign targeting 18-21-year-olds to incorporate gym into their lifestyle while promoting the brand. I worked alongside Tamia Maxwell on this project, splitting the roles of graphic designer, marketer, and videographer to tackle this challenge. Tamia focused more on the videography and produced a TikTok challenge-style video whilst I focused on the graphic design to produce new app designs to include the new reward system, and also posters to promote it. We both split the marketing to completely understand how effective our campaign could be by researching trends within Gen-Z and their interests and lifestyle, and how we could seamlessly include gym and other healthy habit into their day-to-day routine.
We decided to go with the idea of creating a reward system, which isn't uncommon in this day and age, as many brands do have loyalty programs. We'd have loyal customers, or as we call it, our FitFins, to join the reward system to win discounts on Gymshark products, premium exclusive access to new drops and day passes to the Regent Street Gymshark gym and many more that are tiered in categories: Bronze, Silver, Gold and Platinum. We thought this would be the most effective in seeing more Gen-Z take on healthier habits
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